Wearu is the start of a bigger story
Wearu isn't just an app — it's the first product under the True AI umbrella. The second one lives inside your wardrobe.
Wearu
AI fashion assistant — virtual try-on + stylist, in your pocket.
AI Furniture
A smart wardrobe sold with a screen embedded in the door. Wearu software + Doğrucan's 36 years of manufacturing.
Software + manufacturing under one roof. A hard-to-copy moat; few like it worldwide.
A massive market, an expensive problem
People buy without knowing "will it suit me?", then return it. Wearu moves the try-on to before the purchase — returns down, conversion up.
Market figures are public industry estimates.
We don't start from zero, we start from strength
Wearu is built on Doğrucan's 36 years of manufacturing and an existing audience — not a startup from scratch.
The next three years
Fast scale on Doğrucan's existing audience and manufacturing — not from zero, from strength.
Figures are target projections, not commitments.
All in one — single product
Market map and 5-year path
Category players via public scale signals; Wearu at day zero — the roadmap is a target scenario, not a promise.
Category scale (approx.)
Bars use a log-like visual scale — exact values on the right.
2026 → 2030
Play + App Store ship, early-access cohort.
Organic + performance; brand showcases.
Pro/Pro+ + affiliate scale.
Depth in TR + selected regions.
Try-on + stylist + wardrobe reference.
* Walmart acquisition press estimate (2021). ** Perfect Corp market cap (public, 2026). † Whering total funding (public). ‡ Doji seed (public). Figures compiled from public sources; target scenario, not a commitment.
Four revenue streams
Multiple revenue from one product — a self-reinforcing ecosystem.
Subscription
Free / Pro $7.99 / Pro+ $14.99. Gate expensive AI try-on, keep the wardrobe unlimited.
Affiliate
Commission from store clicks on tried products. Showcase + Shop the Look.
B2B Brand Portal
Brands upload products to the try-on showcase; impression/CTR + placement revenue.
Hardware
AI Furniture smart wardrobe sales — Doğrucan manufacturing + Wearu software margin.
Where the capital goes
Capital to grow the product, multiply the audience, and bring the hardware vision to life.
From app to ecosystem
App Launch
Virtual try-on + AI stylist + wardrobe. iOS & Android.
Brand Network
B2B portal — brands join the try-on showcase, affiliate + placement revenue.
AI Furniture
Smart wardrobe hardware — Doğrucan production line + Wearu software.
True AI Umbrella
Multi-product ecosystem — one intelligence across the home.
A winning combination
A trio most startups lack: software + manufacturing + an existing audience, under one roof.
Founder & Tech
Emekcan Doğru — product vision + AI infrastructure (Jarvis command center, autonomous agents).
Manufacturing
Doğrucan Furniture — 36 years, 5 stores, own production line. Ready for AI Furniture hardware.
Built-in Audience
61K+ followers, 2.3M monthly reach — a day-1 distribution channel, near-zero CAC start.
Common questions
AI try-on tech has matured and costs dropped; the returns crisis in online fashion is growing. With Doğrucan's audience and production line, the timing is ideal.
Be part of this story.
Wearu + AI Furniture: software margins with hardware scale, under one roof. Reach out for the pitch deck and details.